This case is about coca cola s corporate social responsibility csr initiatives in india. A case study in cocacola, corporate social responsibility, and. The pioneer group publishes the csr report which we summarized csr activities of the whole group. Coca cola corporate social responsibility posted on august 25, 2015 by john dudovskiy coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. A brief history of corporate social responsibility the modern corporate social responsibility csr movement can be traced to article 23 in the 1948 united nations universal declaration on human rights, which called for the right to employment, favorable work conditions, equal pay for equal work, and the right to join trade unions. Apply to production supervisor, transportation coordinator, scheduler and more. Another priority for ccis sustainability strategy is energy management.
Cocacola enterprises sets goal to reduce carbon footprint by. Environment 61 employees 64 community 61 governance 66. Prepared with an apppropiate sense of social responsibility and based on the. Corporate social responsibility csr business ethics. Cocacolas csr corporative social responsibility free. This article is written by nikita hora, a final year student of jindal global law school. Corporate social responsibility and competitive advantage. Business for social responsibility, march, 2008, drinking it in. The society expects that a company should improve the residents lifestyles by offering more job opportunities, good infrastructure, health care, education and some other aspects. It details the activities taken up by coca cola indias management and employees to contribute to the society and community in which the company operates. Corporate social responsibility in the coca cola company.
Legitimacy and corporate governance harvard university. The aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by cocacola beverages croatia during the past four years has had a positive. Coca cola started its business in the year 1886 in the form of a localized soda producer in atlanta, georgia and sold near about nine beverages each day. Corporate social responsibility and sustainability model for. Therefore, while corporate social responsibility and sustainability represent a set of useful principles and practices, we believe that the true test of a business is whether it creates value for society over the long term. That is why, at cocacola femsa, we have the firm purpose of simultaneously generating economic, social, and environmental value throughout our.
The cocacola company corporate social responsibility coca. Every day, the actions taken by our company touch millions of lives. The corporate social responsibility initiative at the harvard kennedy school of government is a multidisciplinary and multistakeholder program that seeks to study and enhance the public contributions of private enterprise. Introduction coke cola is considered to be the worlds best brand for 11th year in a row by interbrand. Corporate social responsibility coca cola enterprises a business operates in an environment. Cocacola enterprises sets goal to reduce carbon footprint by 15 percent by 2020 as part of commitment 2020 press releases on. Pdf four case studies on corporate social responsibility. Companywide, we utilize our strengths and resources to benefit local communities and help children and families in need. It is the continuingcommitment by business to behave ethically andcontribute to economic development while improvingthe quality of life of the workforce and their families aswell as of the local community and society at large corporate conscience corporate. Corporate social responsibility csr is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customer, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. Corporate social responsibility every day, the actions taken by our company touch millions of lives. This is particularly true in developing countries, where. Corporate social responsibility and competitive advantage at.
Understand and implement all corporate and document management division policies and procedures that impact job responsibility. Gender impact assessments or consideration of genderrelated impacts as part of its social andor human rights impact assessments. They may not know or use the term csr or rbc, but through their close relations with employees, the local community, and their business partners, they often have a naturally. Traditionally, in order to fulfill the goal of a firm, the company should maximize the value for its stockholders. Everything you need to know about our sustainability initiatives from our journey to a world without waste, to our use of recycled plastic. Calling the cocacola company tccc a local business on a global scale, chairman and ceo neville isdell yesterday explained how we are integrating corporate social responsibility csr into our core strategies and processes. With a clear corporate social responsibility strategy, we have in. The corporate social responsibility initiatives on coca cola business essay. Soda and tobacco industry corporate social responsibility. The criteria can be found in the carbon accounting manual.
Through our core business of selling cocacola products, we can address one of the key social issues of our time which is women economic empowerment, said gilda maquilan, sustainability manager of cocacola and chairwoman of star program. Cocacola femsa works under the fundamental premise of abiding by all laws and. In an article that forms part of the plos medicine series on big food, andrew cheyne and colleagues compare soda companies corporate social responsibility csr campaigns which are designed to bolster the image and popularity of their products and to prevent regulation with the tobacco industrys csr campaigning. Despite the adoption of these strategies, a number of companies that have adopted csr still performed dismally hence the need to establish whether nairobi coca cola bottling company ltd enjoys better competitive advantages by getting involved in csr. The present paper is based on discussing corporate social responsibility theory and how the coca cola company implements it. Do conflicts affect a companys corporate social responsibility policy.
Through a content analysis of cocacolas social media posts on potentially controversial topics related to sustainability, health, and social change, this study. Cci corporate social responsibility and sustainability. This case is about cocacolas corporate social responsibility csr initiatives in india. The research is based on csr literature and the coca cola corporate social responsibility report as well as on some informal interviews with executives of coca cola hellas. Corporate social responsibility csr and sustainability data for cocacola amatil limited, beverage manufacturing and australia. Calling the coca cola company tccc a local business on a global scale, chairman and ceo neville isdell yesterday explained how we are integrating corporate social responsibility csr into our core strategies and processes. Cce has been recognized for the second consecutive year as the recipient of the golden peacock award for corporate social responsibility reporting by the world council for corporate governance. Cocacola proudly serves more than 200 countries and territories from around the world, and corporate social responsibility csr is at the core of our business in each one of them. Corporate social responsibility of coca cola amatil sample. We are driven by our values, which guide how we do business. Cocacola corporate social responsibility coca cola. Corporate social responsibility in tanzania traditionally, in tanzania, corporate social responsibility csr is widely understood as philanthropy doing good with part of the profit and thus refers to charitable community support projects in most cases.
Energy conservationclimate change reduce the overall carbon footprint of our business operations by 15% by 2020, as compared to the 2007 baseline. Cocacola words on social responsibility here is what the cocacola enterprise has to say about their social responsibility vision and commitment. Coca cola social responsibility and sustainability 1742 words 7 pages. Four case studies on corporate social responsibility sustainicum. At cocacola amatil our employees share one vision that guides what we do today, towards an even better tomorrow for shareholders, partners, customers, consumers, suppliers and our community. Coca cola corporate social responsibility coca cola. An implementation guide for business finally, it should be noted that neither the initiatives nor companies referenced in this guide are necessarily endorsed by iisd, or by any of the abovementioned individuals. Sustainability our sustainable initiatives cocacola gb. Cocacola company has a responsibility in all sectors of the csr model, however, associates the majority of its values with the social web model. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and cocacola products under the premise of social enterprise. Formal writings on csr, or social responsibility sr, however, are largely a product of the 20th century, especially in the past 60 years.
Cocacola hbc group commitments are based around the overall corporate responsibility and sustainability concept the companys top management also considers sustainability and responsibility principles in its decisions and discussions. Csr reports pdf corporate social responsibility pioneer. Diana muratova corporate social responsibility graduate school of international relations and pacific studies university of california, irvine winter 2012. In short, this refers to the arguments or rationales supporting. A distinguished jury chaired by former prime minister of sweden ola ullsten selected cocacola. Corporate social responsibility csr and sustainability data for coca cola amatil limited, beverage manufacturing and australia. It explores the intersection of corporate responsibility, corporate governance and strategy, public policy, and the media. Share our ethical values with people interested in learning about coca cola femsa. Corporate social responsibility and creating shared value. In a long term period, cocacola believed that the corporate social responsibility initiatives would make a significant role in business success. Meanwhile, industry leader coca cola maintains live positively, another corporate social responsibility csr campaign that offers consumers healthy lifestyle advice and touts the firms philanthropic and sustainability efforts. Mar 17, 2014 a video on coca cola and its corporate social responsibility. Pdf examining public response to corporate social initiative. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and coca cola products under the premise of social enterprise.
Cocacola corporate social responsibility and sustainability berlandie benoit professor altamirano monroe college. Strategies to ensure that community investment projects and programmes including economic, social and environmental include the full participation of women and girls. Also, there still some drawbacks by using csr strategies, for instant, the expenses of csr initiatives would damage the benefit of shareholders. The world wildlife fund reconciling roles as a vigilante and a verifier by. In each and every company, corporate social responsibility is aimed at coming up with business processes that will have an overall positive impact on the society. This helps coca cola to enhance its goodwill, reduces environmental impact and helps to generate the supply of unique coca cola themed products for corporate promotional uses. In addition, though it is possible to see footprints of csr thought and practice throughout the world, mostly in developed countries.
The corporate social responsibility initiatives on coca. Corporate social responsibility report coca cola icecek. We fly over borders, walls and stereotypes to connect people from different races, religions, nationalities, economic. Coca cola corporate social responsibility research. Press releases get your corporate social responsibility news and information out to journalists, investors, and industry professionals utilizing csrwires targeted reach. The evolution of a global water stewardship program at the cocacola company china daily 17th july, 2007, cocacola pours more into china. In recent years, many organizations have embraced corporate social responsibility csr, a philosophy introduced in why ethics matter, in which the companys expected actions include not only producing a reliable product, charging a fair price with fair profit margins, and paying a fair wage to employees, but also caring for the environment and. Corporate social responsibility and sustainability model. At cocacola, csr is part of our commitment to establishing sustainable communities. Coca cola aims to give back at least 1% of its annual income for charitable causes annually.
Four case studies on corporate social responsibility. In 20 the coca cola company announced their latest corporate social responsibility csr project. Cocacola enterprises sets goal to reduce carbon footprint. Is coke cola using corporate social responsibility csr to. The corporate social responsibility initiatives on coca cola. Consequently, this center, which records data from international. Pdf corporate social responsibility csr and corporate.
Coca cola sustainability essays 922 words bartleby. Cocacola and corporate social responsibility cocacolas position atop the branding world hasnt come easily, and its future there isnt guaranteed. It is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. Set forth the procedure to sanction those who commit offences against our business code of ethics. Meanwhile, industry leader cocacola maintains live positively, another corporate social responsibility csr campaign that offers consumers healthy lifestyle advice and touts the firms philanthropic and sustainability efforts. In 20 the cocacola company announced their latest corporate social responsibility. It details the activities taken up by cocacola indias management and employees to contribute to the society and community in which the company operates. The elementarythemed pdf of the ekocenter articulates the programs. A video on coca cola and its corporate social responsibility. About us sustainability as a principle for our business our ethical rules and values our products our. As bodies of the cocacola hbc group, the social responsibility. Corporate social responsibility of coca cola amatil. Coca cola india what is csr corporate social responsibility. The cocacola challenge november 18, 2006 team h sean alexander mike bales sarit daniel erez eizenman ketan shah.
King graduate school abstract large companies like cocacola, have always engaged in. Sep 01, 20 unsubscribe from tamar drachli film director. Cce announced today that it has set goals for its five strategic corporate responsibility and sustainability crs focus areas and has committed to achieving these goals by the year 2020 what the company is calling commitment 2020. Is coke cola using corporate social responsibility csr. The overall benefits which company is getting through strategic social investment for csr increases sales, reduces cost of production, supply security, lessen environment. Energy conservationclimate change reduce the overall carbon footprint of our business operations by. The nestle concept of corporate social responsibiilty. In 20 the cocacola company announced their latest corporate social responsibility csr project. Aug 25, 2015 coca cola corporate social responsibility posted on august 25, 2015 by john dudovskiy coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company.
796 1520 441 756 967 128 514 848 1195 1370 864 38 28 300 54 401 98 1314 1122 1496 541 954 360 1182 990 482 906 286 493 320 570 872 674 221 294 963 250 252 858 679 596 1344